The "Tinta Permanente" transmedia project revolved around a captivating crime-style miniseries. The main storyline was released on YouTube, while crucial information required to solve the mystery was strategically disseminated through the project's official Twitter and Instagram accounts.
In this endeavor, the project's social media management, content creation, and audience engagement fell under my purview. The additional content shared on these platforms remained cryptic yet accessible, playing a pivotal role in assisting viewers in identifying the culprit and piecing together the overarching mystery.
To heighten the interactive experience, I introduced a unique cipher element. Hidden Spotify codes were cleverly embedded within Instagram posts, and when compiled, they formed a sentence using song titles as cryptic clues. The project enticed the audience to participate in the challenge, with the promise of a rewarding experience for the first person to successfully decipher the code.
MARKETING AND MANAGEMENT
In my role as the Social Media Manager and Content Creator for my personal solo music project, ABsent, I've had the privilege of curating and cultivating an online presence that complements my music and artistic identity. Through my strategic content creation, I've aimed to engage and connect with my audience, providing them with an immersive experience that goes beyond just the music.
My responsibilities have encompassed crafting and sharing content that captures the essence of ABsent, including the development of visually appealing and meaningful posts. Additionally, I've managed interactions and engagement with my audience, fostering a sense of community and connection.
By maintaining a consistent and distinctive online presence, I've strived to enhance the overall experience for fans and listeners. My work as a Social Media Manager and Content Creator for ABsent is an integral part of sharing my music and artistic vision with the world.
